115 5th Avenue S La Crosse, WI 54601

Scenic Center is a landmark Art Deco commercial building offering a rare opportunity to lease substantial space in the heart of downtown La Crosse. Designed by Joseph and Frank Schwalbe and built on the historic site of the former La Crosse Theatre, this five-story structure showcases classic Art Deco detailing including a cast stone façade, stepped vertical piers, and decorative tile insets that reflect the architectural style’s prominence from 1925 to 1940. Long recognized as a major downtown destination, the building previously served as a flagship JCPenney department store and continues to stand as one of the city’s most recognizable commercial landmarks. Its recessed storefront entrance, original decorative lighting, and strong architectural presence create a highly visible and inviting business environment. With approximately 29,729 rentable square feet spanning multiple levels—including retail, office, basement, and mezzanine space—the property offers exceptional flexibility for a wide range of commercial uses. Its layout supports both single-tenant and multi-tenant configurations in a high-traffic downtown setting. Suites now available for your business. Inquire today to secure space in this iconic downtown destination.