205 5th Avenue S La Crosse, WI 54601

The historic Exchange Building offers a rare opportunity to lease space in one of downtown La Crosse’s most recognizable Art Moderne landmarks. Designed by J. Mander Matson and built in 1940 for the Hoeschler family, this six-story poured concrete building showcases timeless architectural character with its signature curved corner façade, continuous window bands, and detailed geometric ornamentation. The iconic bull sculpture atop the structure reflects the legacy of the Hoeschler family, prominent local real estate developers who played a key role in shaping the community. Positioned along Fifth Avenue in the heart of downtown, the property delivers exceptional visibility, strong pedestrian traffic, and a highly desirable business address. With approximately 22,719 rentable square feet, the building offers a variety of storefront and upper-level office suites suitable for retail, professional services, medical users, and boutique commercial tenants. This gross lease opportunity provides flexibility and simplicity for tenants seeking a well-located, character-rich space in a thriving downtown environment. Elevator access, excellent signage opportunities, and surrounding established businesses further enhance the building’s appeal as a premier commercial destination. Suites now available for your business. Inquire today to secure space in this iconic downtown landmark.